PACKAGING & MERCHANDISING DESIGN | PROJECT 1
Yeoh Xiao Shi (0331577)
Packaging & Merchandising Design
Project 1
LECTURE
Lecture 4 & 5 : Boxes Type and Boxes Style & Types of Packaging and Materials
15/04/19 (Week 3)
This week, Mr Shamsul gave us a lecture about different types and styles of boxes. From the lecture, I manage to have a better understanding on the three most common types of boxes in packaging industry : folding cartons, rigid boxes and corrugated boxes. Also, I got to learn about the two diffent styles of box which are Reverse Tuck End (RTE) and Straight Tuck End (STE).
Three common types of boxes :
01. Folding Cartons
• paperboard cartons or paperboard boxes
• can see from cereal box
02. Rigid Boxes
• sturdier compared to folding cartons
• used when the product is heavy
03. Corrugated Boxes
• refer as brown cardbaord boxes
• has three layers with fluted layer sandwiched in between
• mostly used for shipping
Two types of tuck top boxes :
01. Reverse Tuck End (RTE)
• top closure tucks from rear to front
• bottom closure tucks from front to rear (in opposite direction)
02. Straight Tuck End (STE)
• both top and bottom closure tuck from front to rear
Embedded PDF of week 3 lecture slides.
In the same class, there is also another group assigned to deliver a presentation on the types of packaging and materials. Through their presentation, I'm able to understand what is primary, secondary and tertiary packaging all about as well as various types of packaging and materials used.
Embedded PDF of week 3 lecture slides.
Lecture 5 & 6 :
22/04/19 (Week 4)
INSTRUCTIONS
PROJECT 1
Paper Bag & Book Sleeve Design (Week 3 - Week 6)
Week 3 (15/04/19)
FEEDBACK
Week 3
General Feedback :
Specific Feedback :
REFLECTION
Experiences :
Week 3 :
Week 4 :
Observations :
Week 3 :
Week 4 :
Findings :
Week 3 :
Week 4 :
FURTHER READING
Week 3
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| Packaging Essentials: 100 Design Principles for Creaating Packages By: Roncarelli, Sarah, Ellicott, Candace |
This book is filled with examples of inspiring package design, design features, applications, and useful tips. It includes the contents about design challenge, design considerations, design process and more for the readers to understand about basic principles for creating the packages. Through this, I have read about the design considerations.
The authors include the main four things that a designer should consider when it comes to design the packaging which are materials, form and shape, labels and printing. First of all, they discussed about the materials. It is said that well-chosen package materials add to the visual experience, provide tactile interets, reduce (or increase) the costs, and increase (or decrease) environmental impact. They suggested the designers to research the options and seek for the package's potential. The next thing that should take into consideration is form and shape. A package shape is a fundamental part of brand's characteristics. It delivers messages about the product and provides a memorable foundation pn which visual and emotional values are laid. The fact that a bottle shape can be trademarked and registered is proof of its perceived value.
Other than that, a designer should also consider about the labels. Usually, the shoppers will spend five to seven seconds to scan a lable on the shelf. As to ensure that the label is read, the designer must consider the package's competetition. A different and unfamiliar label will stand out on the shelf and grabs the customers attention to pick up the product. Lastly, printing is also one of the things that need to be consider. There are different types of printing methods for packaging. Hence, the designer would need to understand and think of the methods that suitable for their design.
Week 4
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| Packaging & Dielines : The Designer's Book of Packaging Dielines By: Andrew Gibbs |
This e-book contains various structural designs and dielines for packaging standards that will be useful for the students and designers in exploring the packaging design. Each dieline in the book comes with a photo, brief description and basic guidelines to illustrate the structure and it become a quick reference for packaging designers. Through this, I'm able to look into different style of packagings with their dieline which got to give me some inspirations for my project 1.
Here are some paper bag design I found from this book as my reference :
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| Euro style shopping bag. |
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| Diecut handle bag. |
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| Diecut handle bag with flap. |
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| NWPP tote bag. |
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| What is Packaging Design? By: Gilles Calver |
This book descontructs the component parts of packaging design by discussing how each component like structure, information layout, hierarchy, photography and illustration are used in isolation and related to each other. Different visual references are also included in the book for the readers to have a better undertanding. From here, I have read about the colour used in packaging design.
According to the author, colour has many applications in packaging design. Firstly, it can be used as part of a brand's identity as to define a brand visually. When a colour has been used for a brand consistently over the time, it becomes "owned" by the brand to such an extent that when a consumer sees the colour, they could immediately associate it with the brand. Secondly, colour can be used to differentiate a product in its competitive set. It becomes an important visual discriminator for the product to stand out from others on the shelf. Thirdly, colour is also used to differentiate the products in range. When a range has two or three products or over a hundred, a colour can be applied to each type of the product to enable the consumers to make the easy distinction. However, it is said that the selection process may be compilcated by the complexity of the range hierarchy when there is much larger ranges.
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