BRAND CORPORATE IDENTITY | PROJECT 1B




03/04/19 - 08/05/19 | Week 1 - Week 6
Yeoh Xiao Shi (0331577)
Brand Corporate Identity
Project 1B


LECTURE

Lecture 1 : Introduction to the module 
03/04/19 (Week 1)
In the first class, Ms Lilian started off the class by giving us a brief on the module outline as well as explaining on what we will be doing in the upcoming weeks.

Lecture 2 : History of Brand
10/03/19 (Week 2)
This week, we were given a short lecture about the history of brand. It is said that brands have been around for a long time and they were used centuries ago as an identifier for ownership. However, the emergence of brands in the commercial world is said to be after the industrial revolution. Through the presentation slides, we also got to see the different stages of brand development and some examples of brands.

Embedded PDF of week 2 lecture slides.


Lecture 3 : Anatomy of Identity 
24/04/19 (Week 4)
In this class, Ms Lilian gave us a lecture about the anatomy of identity which is the different aspects that we would need to know in the creation of brand identity. These aspects included logo, visual, typography, colour as well as grid and guides. Logo is a distinguishing mark designed for a company, product or service and it is said to be important in creating association and recognition with our brand. Visual is the use of imagery to create a visual language for a company has become increasingly popular. It can be used to grab attention or interest of the consumer towards our brand. Typography in branding is the choice and arrangement of an existing appropriate typeface or design of a bespoke typeface. It got to make our brand look good and unique. As for the colour, it is one of the most important aspects of a identity design to evoke the personality of our brand. To strengthen the potential of our brand, we need to consider that the colour have great impact, meaning and presence. Through the lecture, we also got to look at different examples of brand identity with different aspects in the slides.


Embedded PDF of week 4 lecture slides.



INSTRUCTIONS



PROJECT 1B
Scrapbook (Week 1 - Week 6)

For this project, we were required to collect 20 logos and document them digitally in google slides weekly. The logos can be found from anywhere like flyers, price tags, labels, packaging and so on. Then, we will need to study about them based on the graphic elements, typography and colours.

Week 1 (03/04/19)
Embedded PDF Week 1 Scrapbook. 

Week 2 (10/04/19)

Embedded PDF Week 2 Scrapbook. 

Week 3 (17/04/19)

Embedded PDF Week 3 Scrapbook. 


FEEDBACK

Week 2
Specific Feedback : I was told that my study for the 20 logos are just based on visual now so that I would need to criticise them with my opinion and thoughts for the next one. In addition, I should always list out the sources if the information was collected through research.

Week 3
Specific Feedback : I received the feedback that I would need to expand my analysis for next week slides by researching more about the brand background and history as well as to relate them with my cultural context. Also, include more about my opinion and link it with what I know about the brand.

Week 4
Specific Feedback : Ms Lilian commented that I could strengthen my analysis by doing more research and including the facts about the brand. Moreover, make the analysis and interpretation coherence.


REFLECTION

Experiences :

Observations :

Findings :




Comments

Post a Comment

Popular posts from this blog

INTERCULTURAL DESIGN | PROJECT 1

Image
07/01/19 - 18/01/19 | Week 1 - Week 2 Yeoh Xiao Shi (0331577) Intercultural Design Project 1 LECTURE Lecture 1 : Introduction to the Module  07/01/19 (Week 1) In the first class, we were introduced to the module outline as well as the projects that we need to be done for this module. Also, we were given a short brief about our field trip in the upcoming weeks. 12/01/19 (Week 1) Today, we were instructed to prepare for next week lecture by watching two videos and answering the questions provided in Google Classroom. Video 1 : Modern Technology & The Loss of Traditional. Questions : 1. Do you think modern technology can assist you in learning about traditional culture? Answer  :  Modern technology has been developed over the years and it does impact many aspects of our life. The invention like Internet allow us to get access to relevant information at any time and anywhere. Also, with the smart gadgets like smartphone, tablets and desktop, we can actually acce...
Read more

PUBLISHING DESIGN | EXERCISES

Image
08/04/19 - 22/04/19 | Week 2 - Week 4 Yeoh Xiao Shi (0331577) Publishing Design Exercises LECTURE Lecture 1 : Formats  08/04/19 (Week 2) This week, we were given a lecture about the book formats since this module will be centered around the book. Through the lecture, we got to look into few different formats used across time in different civilizations around the world which includes Mesopotamian civilization, Ancient Egyptian civilization, Indus Valley civilization, Han Chinese civilization and European civilization. 01. Mesopotamian Civilization •  first writing system developed from a counting technology •  the progression from simple and complex tokens to bullae set •  pictographic writing on clay tablets 02. Indus Valley Civilization •  their writing, cuneiform was one of the earliest systems of writing •  writing on soft clay tablets by using sharp pointed tools 03. Ancient Egyptian Civilization •  scribes were the only people in ancient Egypt tha...
Read more

INFORMATION DESIGN | PROJECT 1

Image
15/01/19 - 03/02/19 | Week 2 - Week 4 Yeoh Xiao Shi (0331577) Information Design Project 1 LECTURE Lecture 5 : Saul Wurman's L.A.T.C.H 15/01/19 (Week 2) Today, we were required to deliver a presentation on Saul Wurman's L.A.T.C.H which includes the five principles of information organisation. Among many ways of showing the data, L.A.T.C.H has been proven to be the efficient one because nearly all organisation schemes of the data can be organised by following it. Throughout the lecture, I got to hear my classmates' ideas on these principles and have a better understanding of how I could apply them when organising information for the upcoming projects. Below are my lecture notes and the compilation slides for today's lecture. Lecture Notes :  Compilation PDF slides for week 2 presentation : Saul Wurman's L.A.T.C.H. Lecture 6 : Chunking 17/01/19 (Week 2) In the same week, we were assign to present on the topic of chunking which is the concept originates from the field ...
Read more